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title: "YBA Leadership Team | Creative Direction & Production"
description: "Meet the leadership team behind YBA's creative direction, production systems, partnerships, and delivery."
canonical: "https://ybaworld.com/about/leadership"
html: "https://ybaworld.com/about/leadership"
---

About YBA

# Leadership

Creative direction, systems, partnerships, and brand stewardship across Mumbai, São Paulo, and New York City.

![Jay Kilachand animated portrait](https://ybaworld.com/team-portraits/jay-portrait-poster.jpg)

Jay Kilachand

CEO

[View LinkedIn](https://www.linkedin.com/in/jkila/)

Creative director and filmmaker leading YBA's storytelling, visual direction, and client strategy across branded content, campaign development, and launch execution.

- Premier film director and content creator with over 18 years of experience shaping branded and narrative media.
- Built work that has generated over 10 million views across media channels in more than 24 countries.
- Brings hands-on leadership across concept development, scripting, directing, edit oversight, and performance-minded storytelling.
- Helps clients translate positioning and growth goals into premium creative systems that can scale across launches, social, and campaign content.
- Leads YBA's creative direction, messaging, and client strategy from concept through launch.

![Sean Kilachand animated portrait](https://ybaworld.com/team-portraits/sean-portrait-poster.jpg)

Sean Kilachand

CTO

[View LinkedIn](https://www.linkedin.com/in/seankilachand/)

Technical operator and entrepreneur building the systems behind YBA's delivery, automation, and QA so creative output stays fast, reliable, and repeatable.

- Serial entrepreneur with over 15 years of experience across product, operations, and technical execution.
- Founded companies that catered to over 147 institutional clients with more than 1.5 million users in 195+ countries.
- Brings experience across systems design, workflow automation, quality assurance, and delivery infrastructure in high-output environments.
- Helps turn YBA's creative process into a repeatable operating system that supports speed, scale, and consistency.
- Leads YBA's technical systems, QA, and delivery infrastructure to keep output repeatable at speed.

![Matthew Toboroff animated portrait](https://ybaworld.com/team-portraits/matt-portrait-poster.jpg)

Matthew Toboroff

Strategic Partnerships

[View LinkedIn](https://www.linkedin.com/in/matthew-toboroff-018b0078/)

Strategic operator with experience across finance, investing, and company-building in consumer, industrial, lifestyle, hospitality, and emerging sectors. Helps drive YBA's growth through origination, partnerships, and commercial development.

- Brings experience across transactions, diligence, strategic development, and commercial execution in institutional and founder-led settings.
- Brings cross-industry judgment shaped by work across consumer, industrial, lifestyle, hospitality, financial, and emerging businesses.
- Co-founded and built a consumer entertainment / gaming brand from concept through launch and distribution.
- Focused on origination, strategic partnerships, and helping align YBA's creative capabilities with the right commercial opportunities.

![Jennifer Puma animated portrait](https://ybaworld.com/team-portraits/jennifer-portrait-poster.jpg)

Jennifer Puma

Creative Advisor

[View LinkedIn](https://www.linkedin.com/in/jennifer-puma-27525452/)

Jennifer Puma serves as a Creative Advisor at YBA, leveraging over a decade of project management and brand experience leadership across premium fashion, beauty, and agency landscapes.

- In her role, she bridges the gap between clients and the YBA team, ensuring absolute brand integrity, cross-functional alignment, and top-tier quality from concept to delivery.
- Jennifer's background includes directing global retail design execution for Kiehl's and Clinique, driving brand initiatives for Giorgio Armani, and spearheading deliverables across numerous creative agencies.
- Notably, during her tenure at the CFDA, she orchestrated a high-profile retail collaboration with Cadillac, managing the end-to-end scope of a dedicated retail space from creative concept development through to final execution.
- She seamlessly synthesizes creative vision with operational and strategic efficiencies.

## Tell us what you're working on.

Get in touch directly:

[hello@ybaworld.com](mailto:hello@ybaworld.com)

[YBA on LinkedIn](https://www.linkedin.com/company/ybaworld/)

[YBA on Instagram](https://www.instagram.com/yba.worldwide)