---
title: "How to Make It in Mumbai Case Study | YBA"
description: "Jay Kilachand's Mumbai series shows how a clear story, a strong point of view and practical production hold an audience across a full digital series."
canonical: "https://ybaworld.com/case-studies/how-to-make-it-in-mumbai"
html: "https://ybaworld.com/case-studies/how-to-make-it-in-mumbai"
---

Case Studies / Original Series

# How to Make It in Mumbai

A series about ambition, creative work and building momentum in one of the world's most relentless cities.

Created by Jay Kilachand, the series follows artists, influencers and people chasing a dream in Mumbai.

## What it shows

Storytelling that holds an audience across a full series, not a single spot. Every episode is built the way YBA builds client work: a clear story, a strong point of view, and production that carries from the first frame to the last.

[Watch the series on YouTube](https://www.youtube.com/@HowToMakeItInMumbai)

## Tell us what you're working on.