Why YBA

Creative director and filmmaker leading YBA's storytelling, visual direction, and client strategy across branded content, campaign development, and launch execution.

• Premier film director and content creator with over 18 years of experience shaping branded and narrative media.
• Built work that has generated over 10 million views across media channels in more than 24 countries.
• Brings hands-on leadership across concept development, scripting, directing, edit oversight, and performance-minded storytelling.
• Helps clients translate positioning and growth goals into premium creative systems that can scale across launches, social, and campaign content.
• Leads YBA's creative direction, messaging, and client strategy from concept through launch.

Technical operator and entrepreneur building the systems behind YBA's delivery, automation, and QA so creative output stays fast, reliable, and repeatable.

• Serial entrepreneur with over 15 years of experience across product, operations, and technical execution.
• Founded companies that catered to over 147 institutional clients with more than 1.5 million users in 195+ countries.
• Brings experience across systems design, workflow automation, quality assurance, and delivery infrastructure in high-output environments.
• Helps turn YBA's creative process into a repeatable operating system that supports speed, scale, and consistency.
• Leads YBA's technical systems, QA, and delivery infrastructure to keep output repeatable at speed.

Strategic operator with experience across finance, investing, and company-building in consumer, industrial, lifestyle, hospitality, and emerging sectors. Helps drive YBA's growth through origination, partnerships, and commercial development.

• Brings experience across transactions, diligence, strategic development, and commercial execution in institutional and founder-led settings.
• Brings cross-industry judgment shaped by work across consumer, industrial, lifestyle, hospitality, financial, and emerging businesses.
• Co-founded and built a consumer entertainment / gaming brand from concept through launch and distribution.
• Focused on origination, strategic partnerships, and helping align YBA's creative capabilities with the right commercial opportunities.